About

Hi, I'm Syed. A product Designer who believes that good design can help make better products that improve the lives of its users.

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More about me...
I have 6 years of experience in solving complex issues in financial services, marketing and advertising, technology, logistics, and healthcare with a passion for making web more accessible to all.

I have been awarded the  SVA Paula Rhodes Award↗ & AIGA NY Fresh Grad 23↗ for VoCreate↗, a accessibility solution for artists with hand motor impairments (more coming soon 👀).
My Design Philosophy
User-Centered Design
Design thinking is a mindset that pushes people to think in two polar ways: divergent and convergent. Practicing it for more than 4, I can break down any problem using this.
Design Thinking
Human-Centered
Storytelling is worth the effort
People and their stories is what makes good design good. I spend time to understand these stories and craft new ones to illustrate how the my design impacts the users.
Systems Thinking
Value Driven
Curiosity killed the designer
I love experimenting with design and technology. I am a self-learned coder and can prototype interesting and helpful concepts from scratch using HTML, CSS, JS, and React.
JavaScript
Creative Coding
Career Journey
2012 - 2016
Attended Business College majoring in Finance (I was curious about money) and led several events.
2016 - 2018
Began career in financial services, asset management and investment banking.
2018
Took the plunge to change careers to a more creative career. Began as a social-media copywriter.
2019
Directed my first pitch as an Art Director. Failed but learned a lot about designing for a specific audience.
2019 - 2020
Attended the London College of Communication to learn visual design foundations in typography, colour, and layout.
2020
Started freelancing building websites, branding, and animations for private clients and personal projects.
2021
Led product design for the nation's largest logistics start-up launching 3 B2B SaaS products in 4 months.
2021-2023
MFA in Interaction Design from School of Visual Arts, NY. Awarded Paula Rhodes Award and recognized by AIGA, NY.
Now
Leading UI/UX consultation and client servicing functions at DadTriad and building cool personal projects.
See Work