Crafting experiences using design and systems thinking
I’m a product designer with 5+ years of experience creating user-centered digital experiences that drive real impact. With a multidisciplinary background in design, strategy, and business, I help startups and small businesses accelerate their digital transformation through thoughtful, user-first design.
Highlights: 🎓 Education: MFA in Interaction Design, School of Visual Arts (Paula Rhodes Award winner) 🏅 Recognition: Named one of AIGA NY’s 10 most innovative designers 🌍 Global Perspective: Postgraduate in Visual Design, London School of Communication; BBA Finance & Economics, IBA Karachi 💡 Approach: Blend of design thinking, business insight, and creative strategy 🚀 Impact: Consulting startups and SMBs to drive digital transformation through user-centered design
My Design Philosophy
User-Centered
Design thinking is a mindset that pushes people to think in two polar ways: divergent and convergent. Practicing it for more than 4, I can break down any problem using this.
Design Thinking
Human-Centered
Value-Driven
People and their stories is what makes good design good. I spend time to understand these stories and craft new ones to illustrate how the my design impacts the users.
Systems Thinking
Value Driven
Build It
I am constantly learning how to improve prototyping by by building concepts using code (HTML, CSS, JS, React) and no-code (Webflow, Framer, Bubble).
Prototyping
Creative Coding
Career Journey
2012 - 2016
Attended Business College majoring in Finance and managed nation's largest art and design festival, Enigma.
2016 - 2018
Began career in financial services, asset management and investment banking.
2018
Took the plunge to change careers to a more creative career. Began as a social-media copywriter.
2019
Directed my first pitch as an Art Director. Failed but learned a lot about designing for a specific audience.
2019 - 2020
Attended the London College of Communication to learn visual design foundations in typography, colour, and layout.
2020
Started freelancing building websites, branding, and animations for private clients and personal projects.
2021
Led product design for the nation's largest logistics start-up launching 3 B2B SaaS products in 4 months.
2021-2023
MFA in Interaction Design from School of Visual Arts, NY. Awarded Paula Rhodes Award and recognized by AIGA, NY.
Now
Leading UI/UX consultation and client servicing functions at DadTriad and building cool personal projects.
What's next?
I am excited to continue building thoughtful digital experiences for web and mobile (Android, iOS, and more). If you're tackling complex business challenges in Fintech, SaaS, CRM, & more, let's connect!
