I’m the lead product designer at Dadtriad Design Studio, working closely with the founder/director delivering high-quality branded digital experience to clients in healthcare, professional services, and finance. My focus areas are building and maintaining design systems, rapid interactive prototyping, and digital/product strategy.

Prior to that, I have led product design at TruckItIn, where as a founding designer I led the design of the 3 SaaS products digitizing logitics industry of Pakistan. My contributions helped the startup raise $10MM for Series A funding up to $17MM from $7MM after product-market fit.

Before design, I spent years in finance — which is why I don't just solve problems through a design lens, but through systems thinking: how the pieces of an ecosystem actually connect and operate.

I'm especially drawn to complex, high-stakes systems — fintech, healthtech, anything where getting the details wrong actually costs someone something. That's the kind of problem I'm looking to spend my next chapter solving.